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4 Major Video Trends That Drive Lots of Traffic

YouTubers from all around the world know just how real the struggle for traffic is. As with any other social media platform out there, creating content is one thing - but having people see your content is what truly matters. In this blog post, we'll go over four major video trends that drive a lot of traffic on YouTube. For each one, we'll present a few examples of videos you can make. Without further ado, let's get started.

4 Major Video Trends That Drive Lots of Traffic


YouTubers all around the world know just how real the struggle for traffic is. As with any other social media platform out there, creating content is one thing - but having people see your content is what truly matters. 

Unfortunately, not all human beings were created equal. Some have famous parents or are famous themselves - so driving traffic to their content is ridiculously easy for them. For the rest of us, that's not the case. With an ever-growing number of creators on the platform, the fight for attention is only getting more intense by the minute. Luckily, there are some ways you can have better chances when it comes to audience attention.

In this blog post, we'll go over four major video trends that drive a lot of traffic on YouTube. For each one, we'll present a few examples of videos you can make. Without further ado, let's get started.


Interactive Authenticity

AMA (Ask Me Anything)

AMA first popped up as a concept on Reddit. During AMAs, the host - meaning the person answering questions - allows anyone to fire questions their way. These questions can be about anything related to who the host is or what the host does in life; whether it's their careers, hobbies, or anything else. 

As a creator on YouTube, you can live-stream your AMA (if you don't mind answering questions "off-the-hook"). Alternatively, you can announce your intentions to make an AMA video and have your audience send over questions, which you will answer on a recorded video. 

The second option is a bit iffy, though. Pre-recording your AMA essentially gives you the chance to have a look at the questions prematurely and plan your answers, as well as edit out any awkward moments. Editing and nit-picking your answers might hurt the authenticity of your AMA, but it does come in handy in a different format.


Q&As (Questions and Answers)

Q&As are the somewhat more "formal" version of AMAs. The main difference between AMAs and Q&As is that in the latter, you have more control as a creator. You have the option to choose which questions you'd like to answer and plan your answers, or you can interview someone else. You can even film a Q&A as a collaboration with another creator and answer questions together. To make a Q&A video interactive, have your audience send in questions before you start filming and "sift" through them, picking the most suitable.


Vlogs

While some see vlogging as "voyeurism," it means, honestly, that the creators - or vloggers - give their audiences a real glimpse into their lives. Whether it's a travel vlog, a Christmas vlog, a "story time" video, or just running errands - vloggers lay it all out in the open. This format isn't necessarily interactive for the audience, but it entertains them, nonetheless.


Product Videos

The internet is the answer to all of our burning questions. Whether we're looking for information, a cat video or a product - the internet is our "lord and savior." The same applies when it comes to product and service reviews — the more brutally honest, the better.

One of the most popular niches on YouTube is the Product Reviews/Hauls niche. People are always looking for honest opinions about different products - from TV shows to WiFi service providers. This niche is even beneficial for creators. When you have a big enough audience, brands and companies will reach out and sent you products to try out in exchange for a dedicated review on your channel. Win-win!


Knowledge

Tutorials/"How-To"s

These videos flood YouTube daily. Whether you need something fixed at home and you're looking for quick, DIY solutions or whether you want to do something cool with your makeup and nail-art. YouTube allows you to learn everything and anything you want. If you're exceptionally good at something, you can start creating and showcasing your abilities, tips, and tricks to the world. Remember - sharing is caring (and it brings a whole lot of traffic)!


Video Courses

Video courses give you the chance to learn something new and acquire knowledge and skill from a reputable school - from the comfort of your own home. More and more academic and educational institutes join YouTube and upload videoed lectures and presentations. Then, their attending students can catch up on missed classes or even attend class without ever leaving their house. Some of them also open the content to the general public via free e-learning websites such as "Coursera."


Mobile Comes First

Vertical Viewing

This might seem more "Instagram-related," and in a way, it is. However, it's also very much about driving traffic from Instagram to YouTube. Vertical videos are super easy on the eyes when it comes to viewing on mobile devices because they made the need to turn the screen sideways redundant. You can add hyperlinks to direct your Instagram Stories viewers to your YouTube channel once you upload a new video. You can use the "Stories" function on YouTube and film short bursts of vertical videos there, as well.


Live-Streaming

YouTube first introduced live-streaming in August 2011 with YouTube Live. Consequentially, the world changed forever both for YouTubers and their fans. Live sessions allow creators to open a "live chat" with their audiences and read their comments and reactions to the video as they broadcast. Therefore, YouTube Live lets creators and their audiences connect and interact in more meaningful ways, and in real-time.


Into The Future

360° and VR Ready Videos

Back in 2015, YouTube's platform started supporting 360° videos (also known as immersive videos and spherical videos) on the platform. YouTubers can record these videos with cameras specifically made for this video format. 

This format gives viewers the chance to watch a video as if they are standing in the middle of the room or space where it filmed. You can look up, down, to the sides and behind you by controlling the cameras with your mouse or moving your mobile devices around while using a VR headset.

This trend drives traffic because of its' immersive nature. You can now "ride" rollercoasters without actually having to do it physically. You can travel and tour anywhere you'd like. You can be a part of a significant community event or watch a live concert as if you're standing right there, in the middle of the crowd.


Using these four trends on your YouTube channel will undoubtedly make the audience flock to you and your content. Whether you're reviewing products or bringing new, innovative VR technology to the table - these trends are foolproof when it comes to reeling in viewers!

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