If you have yet to incorporate videos as your main marketing strategy, you are losing out. These days, about 60% of all online users prefer videos as an advertisement, and thousands of new videos are uploaded each and every day. Be among the people that are uploading up to 300 hours of video content every minute, and use this incredible power to market yourself via YouTube.
But in order to do that successfully and leverage from this incredible platform, you must learn how to use all the YouTube SEO tools properly and master them. Such SEO tool you should know and master is keywords.
Keywords play an essential part when it comes to making your videos and channel searchable and delivered to relevant and targeted viewers. These video and channel specific keywords are words and phrases that describe your content best and help YouTube’s algorithm rank your videos in the search engine.
Keywords can be included in the video or channel title, video description, in the 'About' section, and in your video's metadata. Metadata is the 'index card' of your data, information that is used in order to label and organize your video in the right place. This information enables search engines to analyze, categorize and catalog your video, so it can be quickly delivered in a given search. Your video metadata includes the description, tags, and titles, and by inserting the right keywords in them, will help YouTube display your videos on the search list. You can insert the right keywords in each and every one of them to help
When you want to choose the best keywords for your Google AdWords campaign, you can use the Google Keyword Planner tool. This tool is a free AdWords tool that helps you build strong keywords for your marketing campaign. Unfortunately, YouTube does not have this keyword tool, so each YouTubers need to figure out the strong, laser targeted, relevant keywords by themselves.
But what you can use to detect these keywords is - The Autocomplete feature, inside the YouTube search bar. As you start typing a phrase into the search bar you will get an automated autocomplete based on the most frequently searched phrases and keywords. This will give you an indication of what are the strong competitive keywords and which are not.
For YouTuber's, this feature is useful as a YouTube keyword tool for search. This is the first step in understanding how the YouTube keyword research feature works, and how you can use it when you are choosing your video's keywords.
Keywords are a major YouTube SEO ranking factor that Google and YouTube use when it’s determined where to rank your content\videos in the search results. Get the keywords right, and YouTube will 'understand' what your video is about. By choosing the proper keywords, you are making it easy and efficient for YouTube to show your video on the search list as a response to a search.
Since YouTube is basically a search engine for videos, the most efficient way to search and choose the proper YouTube keyword ideas is to look for them on YouTube, and that's even before your video is made. If your goal is to create a successful YouTube channel, you should learn from the best - other successful channels and videos.
Comparing the keywords your competitors are targeting can really help you improve your content strategy and keyword selection. It can direct you to highly watched videos and strong niches. You can see for yourself, try typing - 'how to create a...' or whatever it is you're interested in, and you can already tell what the most popular keywords on the autocomplete feature are. This can eventually help you choose your theme and keywords.
Obviously, the most competitive keywords will be ranked first, but they also generate the largest traffic flow. Ranking first on YouTube's search list using these keywords will be very hard since they are highly competitive.
As you add more keywords or head lower on the list, the competition is decreasing thus your chances to appear on the search list are higher. But, these keywords usually generate less traffic.
So, for starters, you should focus on finding a specific combination of keywords that will generate maximum traffic. As you grow, you can start competing for high competition keywords, but make sure your content is good enough, or else you have very low chances of reaching number one on the search list.
There are some great tools that can help you with keyword research such as Semrush, Ahrefs, SEOProfiler, Moz or the more traditional Google Search Console. These are great since they can help you find YouTube's most competitive sought after keywords.
To generate an effective search on YouTube, a search that will generate YouTube views, obtain keywords that will directly lead traffic to your video. Try to avoid any long, too detailed, irrelevant keywords that are not likely to be searched. For example - if you want to post a tutorial on how to create a woven bracelet (after you researched and found it to be a very popular niche, since it showed up first on the autocomplete feature), you should consider using a very simple and a most likely searched phrase, such as 'How to create a woven bracelet', instead of 'how you can make this woven bracelet'. You do not want to complicate things, you want to be spot on and think like a viewer.
The description of your video is part of the video's metadata, which as I stated, a major player in your video's ranking SEO since you can incorporate your keywords in it. The video description is also one of the three things you see on the search list, along with the video's thumbnail and title. YouTube will only show a maximum of two lines of your video description so you should create a concise and very accurate description that explains exactly what your video is about.
Tags are just like hashtags, they help you to categorize your video and direct users to your videos. That's why you should carefully think about every tag you plan to use, YouTube has a limit per video so select between 10 and 20 single word tags to work with.
When tagging, check for multi-word tags that are closely related to your title, these will be your brand specific tags. Then you can use tags that are closely related to the subject of your video to create broad search options (a video that shows a cat playing with a mouse, both 'cats' and 'mouse' and ‘animals’ are related to your video, whereas 'horse' has nothing to do with it). Make a habit of using both single-word and wide-term tags to achieve a wide relationship with your topic.
The idea is to get more views as possible from the widest possible variety of search results. This is a better strategy than striving for top rank with a single keyword phrase. The main goal is to increase the chances of your video title popping up in most of YouTube’s search results.
A great way to find compatible tags is to look at your competitors' tags. Although they are hidden by Google, there are some great tools that will help you achieve it. Tools like vidIQ and TubeBuddy are just some of them, but are best for the job.
Once you start tagging wisely and efficiently, you can start looking for the next steps to improve your ranking, things like user engagement and video retention.
SEO video ranking is not just about picking out the best keywords and incorporating them into your metadata, you must also make sure your video is optimized in terms of content, length, and appearance.
YouTube's algorithm will recognize the topic your video is about, but it will reward you with a high spot on the search list if your video is engaging and people are interested in watching it.
By creating longer videos you can substantially increase your watch time. Watch time is a major factor in YouTube's algorithm since it's an indication of the engagement level and interest degree of the video. The longer the watch time, the better your ranking will eventually be. When you post a long video, you can reach a relatively high duration of watch time as opposed to a shorter video.
Use your strong keywords on your video and say them a few times. This way you will gain credibility among your viewers and YouTube's algorithm (which is apparently listening to some extent to your videos) will know that you are using the matching keywords and not just using them to draw viewers.
The first 15 seconds of your video are the most crucial ones. Most likely that if a viewer has watched the first 15 seconds and didn't move on, he will continue watching. So make it impossible for him to leave your video. Talk about what your video is about and create an interest.
In summary, explore and learn how to use the SEO tools, it's an inevitable part of posting on YouTube. YouTube video optimization is the first and most foremost step in understanding YouTube's algorithm and how it works. And if you want your video to be at the top of the search list, you should know how to do it right.