Video and YouTube channel optimization is a major and crucial part in creating a successful YouTube channel. Both beginners and longtime vloggers know that optimization is a keyword for channel success.
However, to effectively use and achieve results from your YouTube channel and video optimization, you need to make sure you follow these important several search engine optimization techniques.
Just like it is done in content optimization, optimization of your YouTube channel largely depends on words. Take time to research keywords, and don't be afraid to use competitive keywords. If you use your words wisely, your channel will rank higher on YouTube's search list. Use keywords on channels name, your video titles, in your channel and video descriptions, and use tags.
Always use words that best describe your content and your featured videos, this is crucial for YouTube's algorithm in order to categorize your channel for relevant search results. You can easily add keywords in your advanced settings page.
The about page is your general info page on your YouTube channel. The about page is an introduction to your page content, subject, interest, personal info and most importantly, a description of what your page is all about. You get to tell your viewers and subscribers exactly what it is you do. Keep it short and well written, include keywords that are closely related to your channel's content. The first sentence from your channel description will appear on YouTube's search list, so keep it concise, accurate, well written and engaging.
Another thing you can do on the About page is to fill out your social media info. Enter all your social media contact info so other YouTuber's, vloggers, affiliates and plain viewers can contact you anytime. This can be a great opportunity to grow, expand and collaborate, don't miss it out and be available.
The channel trailer is the first and most noticeable video on your channel. The trailer is the formal introduction to you and your channel's content, besides the 'About' page, and it will only be visible to unsubscribed users, so this is an amazing opportunity to gain and get more subscribers. You only have about 15 seconds to seize and engage viewers, so keep it exciting, simple and concise. You need to make a great first impression and hook your viewers, you need a great pitch.
Your channel appearance plays a major role in subscriber’s engagement, so think about branding your channel in a unique and consistent way. Create a profile picture to represent your brand and a customized banner, and style your thumbnails to match.
All these can have similar style features such as color, brand, font, and photos. The overall branding will give your channel a professional and polished appearance and a great and easy relatively easy way to optimize YouTube channels.
One of Youtubes ranking factors is watch time depended. The longer the watch time, the more YouTube finds your channel and videos to be engaging and helpful. By creating playlists, you do not only engage viewers with your videos but keep them longer on your channel, which eventually increases your YouTube search list ranking.
In playlists, viewers are automatically directed to the next video of the same topic, this creates flow and interest, organization and order in your channel. This is a very efficient way to engage your viewers for a longer time.
Your channel optimization is equally important as your video optimization, this is another way to get subscribers. And it's a key element in creating a well-known, popular YouTube page and becoming a great vlogger on YouTube. These are just some of the things you can easily do to become a pro.