YouTube, as a social media platform and as a search engine favored by most of the entire world’s population, keeps growing more and more every single day. As of January, 2019, over 1.3 billion people around the world use YouTube on a daily basis and there are over 300 hours of video uploaded to the platform every minute of every day. There’s a really good reason why we’re telling you about all of these numbers.
The greatest thing about the internet in general and social media platforms, in particular, is the fact that it enables anyone out there to turn a hobby into a valid, substantial source of income - when done right.
The mechanisms behind “making money” on YouTube are a bit more complex than one would initially assume. Besides hard work and dedication, it takes a lot of creativity and planning out a concrete strategy if you want to reach your goals.
In this blog post, we’ll explain how YouTube advertising works and offer other various ways in which you can make money from creating YouTube videos.
When you’ve reached a certain threshold of 1,000 subscribers and 4,000 watch time hours on YouTube, you are eligible to apply for the YouTube Partnership Program. As a partner on YouTube, you will be able to start using Adsense on your channel and feature advertisements in every video. These ads include both skippable and non-skippable pre-roll ads, overlay in-video ads and display ads. All of these ads will show up while people are watching your videos.
However, in order to make a substantial amount of money through YouTube, you’ll need to grow your fanbase exponentially and make sure your video is exposed to as many viewers as possible. Using paid promotional services and purchasing YouTube views can definitely help you achieve that goal.
This is probably the oldest and surest way to make money off of YouTube - if you have a big, loyal, interactive fanbase. If your fans love your content, they will want to support you and show their love for you for the entire world to see. In that case, you can print your logo on just about anything and sell it. The more fans you have, the more “merch” they are likely to buy.
However, as with any product you’re striving to sell in bulk amount, you’ll need to make sure that it’s of the highest quality and priced reasonably. The last thing you need is your fans leaving you because they’re disappointed with the merchandise product they have paid their hard earned money on, trying to support their favorite creator.
A lot of YouTuber creators, old and new, feel like the revenue flowing in from allowing ads to show on their channel just doesn’t cut it. For every couple of hundreds of thousands of subscribers, YouTubers make an average of a few hundreds of dollars. The discrepancies between the time, effort and money a YouTuber dedicates to creating just one video compared to the amount of money he or she will earn through ads are colossal.
That’s why a lot of creators on YouTube have turned to crowdfunding websites such as Patreon. The idea behind Patreon is pretty simple: if there’s a creator you wish to support, you can give them money and receive certain “perks” in return. This not only builds a stronger bond between the creators and the audience members supporting them, but it also allows them to feel like they are active participants in the creation process, itself. The more videos you make and the more projects you work on, the more money you can raise.
If you have a strong enough brand and presence on YouTube as a creator, you can definitely venture into making sponsored videos and using affiliate marketing links on a regular basis.
Sometimes, brands reach out to YouTubers and “sponsor” their videos. Basically, what it means is that the YouTuber agrees to advertise and promote a certain product or a brand in a video in exchange for money.
However, getting on a brand’s “PR” list is quite difficult, and you’ll need to finesse and perfect your YouTube channel’s design and interface before you start reaching out to brands and letting them know you’re open for sponsorships.
Affiliate marketing is a marketing method in which you, as a YouTuber, can refer your audience to a specific online product through a link you have provided. When a person clicks the link and makes a purchase, you receive a commission. The bigger your audience, the higher your commission could be.
Although we have provided various popular methods with which YouTubers actively make money every day through creating videos and doing what they love, the struggle to make substantial amounts as a smaller channel on YouTube is real.
Growing a large fanbase and gaining a lot of subscribers and views for your channels requires constant active campaigning for your own content on other social media platforms and using SEO techniques to increase your exposure on the platform itself.