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How To Promote Your YouTube Channel?

Whether you're a "normal" YouTuber, or if you're an established business or brand, promoting your content on is obligatory. Your endgame is for people to see your content and creations, after all. Unfortunately, marketing and promoting your content is a bit of a challenge for non-professionals, and some of us can't afford to hire a person to do it for us.


We've already discussed the greatness of YouTube in previous blog posts. It is officially declared the most visited website on the internet (which is quite an achievement, in our opinion!). 


Actually, there are now close to two billion daily users on the platform. Considering the world has approximately 7.5 billion humans - that is a lot of users. Let us rephrase - 25% of all humans use YouTube. A quarter of humanity. Let that sink in for a minute. 


Whether you're a "normal" YouTuber, or if you're an established business or brand, promoting your content on is obligatory. Your endgame is for people to see your content and creations, after all. Unfortunately, marketing and promoting your content is a bit of a challenge for non-professionals, and some of us can't afford to hire a person to do it for us. 


Which is why we're here. In this month's blog post, we'll introduce you to effective methods you can promote your YouTube channel with. Some are free, some are paid - but they all work like a charm. 




It's all about keywords.

This doesn't apply solely to your video titles. Yes, targeting strong keywords for video titles is a step you should never, ever skip. Seriously, never. But, as it turns out, keywords are also crucial for channel names and channel descriptions.


Never ever skip meta-data.

We honestly can't stress this enough. Meta-data is not something you should ignore. It helps search engine algorithms find and categorize your channel and videos. Basically, meta-data makes you discoverable. It helps search engines help people find you. Why would you ever want to miss out on such a great opportunity?


Give contests and giveaways a go.

Giveaways and contests are your safest bet - assuming you have the funds for a grand prize. It gives your audience a reason to stick around (who doesn't like free stuff?!), and it makes your channel worth keeping up with. 


Some channels feature a giveaway or a contest every month, some do it once a year. However, the result is always the same - an influx of subscribers and viewers will show up and interact for a chance to win the prize. Just make sure you follow YouTube's rules, and you're good to go! 



Build your own community and join others.

YouTube is a social media platform, as well as a video sharing and streaming service. Once you find your perfect niche, start showing your face a little more. 


Watch other YouTubers' videos on your niche and interact with their content. Mention them in your own videos and refer your audience to them. This will not only build your social connections and make you likable; it will also help you gauge your competition and learn from them. 


You can also join Facebook groups and subreddits that are either niche related or YouTube related and interact over there, as well. The friendlier you are, the more people will be drawn to you. Just like in real life. 



Cross-promote new content on other social media platforms.

Everybody owns more than one social media profile on more than one platform. 2019 is officially the year of FOMO (Fear Of Missing Out). Whenever someone posts something on one platform - they immediately refer their followers and friends on other platforms to go have a look at it. You know, just to make sure no one misses it. 


Use YouTube's advertising services.

This option is not cheap. YouTube knows how hard gaining exposure and growing your channel is, and they offer their advertising platform and services for everyone to use. As long as you're willing to splurge for it, that is. 


YouTube ads have several formats you can choose from:


  • Display ads: These will show up on the right-hand sidebar of videos. They are also only available for desktop users.
  • Overlay ads: These ads are almost transparent, displayed on the bottom section of the video player. Again, these ads are only available for desktop users.
  • Skippable and non-skippable video ads: These ads are probably the most common. They show up before, during, or after a video is played. You can skip "Skippables" after five seconds. However, "non-skippable" ads have to be watched entirely before the viewer can watch your video, and are very much hated in the community.
  • Bumper ads: Bumper ads are non-skippable ads that viewers must watch before they can watch your video. These ads can show up to six seconds.
  • Sponsored cards: Similar to regular cards that you can add to your videos, these are displayed within related videos (meaning, other peoples' videos).


Do some channel SEO.

Search Engine Optimization (SEO) is crucial for your channel’s success. People search for keywords on YouTube’s search engine as well as on external search engines like Google, Yahoo or DuckDuckGo, and appearing at the top of the SERPs for targeted keywords can drive lots of traffic to your channel.

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