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How To Make Money From Instagram

Instagram is proving itself to be more than just a social media platform. With a whopping number of active monthly users (1 billion, to be exact), more and more people find out that Instagram can be a lot more than just a social media outlet. With an ever-increasing number of businesses joining the platform (the figures are currently somewhere around 25 million worldwide business profiles) and interacting with regular, everyday people, there are plenty of opportunities for everyone to make money off the platform - whether as a main source of income or as a means of earning a little bit of extra cash.

How to Make Money from Instagram


Instagram is proving itself to be more than just a social media platform. With a whopping number of active monthly users (1 billion, to be exact), more and more people find out that Instagram can be a lot more than just a social media outlet. With an ever-increasing number of businesses joining the platform (the figures are currently somewhere around 25 million worldwide business profiles) and interacting with regular, everyday people, there are plenty of opportunities for everyone to make money off the platform - whether as a main source of income or as a means of earning a little bit of extra cash. 


After we have covered the ins and outs of maintaining an engaged Instagram audience, growing your account and even operating a business Instagram account, we feel like this is the perfect time to show you how easily you can make actual money from Instagram. 



Influencer Marketing

If you’ll go and ask kids what they want to be when they grow up, most of them will gladly announce that they aspire to become social media - or, more specifically, Instagram - influencers. This is a valid job that didn’t exist until this past decade, and the influencer industry keeps on growing by the day. 


If you want to make money as an influencer, you need to make sure you look and act like one. The first thing you should do is optimize your Instagram profile to give it a sleeker, more professional and stylish look. Once you pass over that hurdle, all you have to do is reach out to different brands you are interested in working with and “pitch” yourself to them. 


Affiliate Marketing

Affiliate Marketing is probably one of the oldest, easiest and efficient ways to make money online - and you don’t need to pass a certain threshold or have an enormous following to get started. 


Essentially, affiliate marketers are “brand ambassadors”. They actively promote a certain brand or product and offer a discount code or link to their followers. For each purchase made from that link or using that code, the affiliates get a commission and earn money. 


Sell Your Pictures

Gallery exhibitions might be a fun attraction for a nice evening out, but they are very much a thing of the past. These days, photographers (and artists) alike turn to Instagram not only to showcase their work but also to find specific buyers for their pictures and artwork.


If you have the right photography and graphic design skills, you can definitely sell your own Instagram pictures to stock-photography websites like “Shutterstock” and get paid whenever someone uses one of your original creations. 


Sell Your Own Products

Instagram can be a great marketplace for anyone. If you love making crafts, if you’re an artist, a chef, a travel guide - it makes no difference. You can sell your products on the social media outlet easily. 


Being a visually oriented platform, Instagram allows you to showcase your crafts and creations in the best setting possible. The GEO-tagging option, as well as hashtagging, will help people who live around you or follow the same hashtag a higher chance of discovering you, as well. 


Dropshipping

Dropshipping might sound intimidating at first, but the mechanisms behind this retail method are fairly easy. Basically, dropshipping means you’re selling a product that doesn’t exist in a physical store of your own. Instead, the product is located at a storehouse (or some other third-party), and you’re acting as a “mediator” or a “broker” between said storehouse and the customers. 


This means that you can advertise certain products on your website, and when someone buys that product - they’re essentially paying you to contact the storehouse and have the purchased goods delivered to them. 




Things You Should Keep in Mind

Branding:

No matter which way you go about making money on Instagram, you’ll need to create a strong brand for yourself. In order to create a strong brand, you need to figure out your strategy, first and foremost. This means that you have to really think about your goals in operating an Instagram page as a source of income and your commitment level to the process because it won’t be easy right from the start. Make sure your page looks as professional and as sleek as possible. You want your brand to be trustworthy and legitimate. A flimsy or carelessly put together Instagram page will often make people opt out of doing business with you.


Social Proof:

This marketing strategy is as old as time. Derived from Social Psychology, “Social Proof” theory claims that people, generally speaking, will always follow a crowd. It’s a bit like “peer pressure” - if everyone is doing something, you’ll feel compelled to do it as well. Whether it’s watching a certain series or a movie, shopping in a certain clothing store, eating at a certain restaurant or following someone on social media - the more you see other people do it, the more likely you will, too. 

This is why, if you’re just starting out, it’s crucial to create an illusion of “hype” around you. There are plenty of ways to do this. You can ask everyone you know to follow your Instagram page, for instance. You can also do it in an easier, not quite as bothersome way: purchasing real Instagram followers and Instagram likes and comments. This will help create a massive following that will convince anyone stumbling upon your page to follow as well.


Consistency:

Making money on Instagram is not quite as easy as it would seem. It actually requires a lot of dedication, persistence, and consistency on your behalf. That means that you’ll have to post regularly, putting in maximum effort on every bit of content you’re putting out there. 

You can also keep your followers’ engagement rates up by using Instagram stories and highlights between regular posting. This can also help you interact with your followers on a more personal level.

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