YouTube attracts up to half of the entire world's internet users. It's the second-largest search engine and one of the biggest online video streaming platforms to ever exist.
You have a YouTube channel. You're continually investing in it and trying to improve, and rightfully so. However, no matter how hard you try - something's not adding up. Your growth stagnated. You plateaued. You can't help but wonder what could have caused this.
Did you know that over 50% of YouTube views come from mobile devices? That means half of your views come from mobile devices, as well. This fact is crucial in understanding why you're not growing as well as you should be. Now is the time to stop and think, "are my videos optimized and accessible for mobile viewing?". Another question you might ask is, "what on Earth does this all have to do with closed captioning?". Don't worry; you'll learn the answer soon enough.
In this blog post, we'll tell you everything you need to know about closed captioning and transcribing your videos. We'll also give you a "step-by-step" guide to adding closed captions to your videos.
Captions (and subtitles) are text overlays on videos. They usually represent translations from one language to another, or they are simply the same language representations of the video's content.
As we've mentioned, captions are a narration of your video's script - including sound effects or music you have playing within the video. Closed captions give the viewers a choice of whether or not they want to see them. If they're not interested in viewing your content with captions on, they can turn them off with the click of a mouse or a tap of a screen.
Over 5% of the world's population has disabling hearing loss, and a lot more suffer from hearing loss to some degree. Without closed captioning, you're leaving out 5% of the world's population - and they like video content, too, you know. For them, having closed captioning makes all the difference. What it all means is that with closed captioning, you're increasing your reach and impact.
Some of your viewers may not speak your language. Adding subtitles and closed captions can help people understand you better, whether it's in your native tongue or another language altogether. Alternatively, some of your viewers are in an environment where they can't watch your video with the audio turned on. In this case, having closed captions can allow them to watch your video nonetheless.
It's no secret that search engine bots are looking for information wherever they can find it. Therefore, when you upload a captioned/transcribed video, you're giving the search engine algorithms even more details about your video's context and content. Even better - you're giving them information in text form - a form they can understand correctly. When you infuse your script with keywords and caption your videos, you're optimizing your video for search engine discoverability. Better discoverability means more potential viewers and subscribers, which means more success for you.
If you already scripted out your video, creating a transcript file is the most natural thing for you to do.
To transcribe your videos directly on YouTube's platform, all you have to do is:
YouTube allows your community to help out and transcribe and translate your videos for you. Once you approve your viewers to contribute captions and translations, you can also manage them by editing, reviewing, rejecting, flagging, and publishing it.
To enable community contributions on your channel and videos, follow these steps:
So, there you have it. We explained everything you need to know about closed captioning and how it can help you grow your channel. There are other ways to grow your channel, as well. You can buy YouTube subscribers and YouTube views to increase your social proof on the platform, for example.
The GetFans team wishes you all a happy, prosperous new year!