With more than 1.9 billion monthly users, YouTube is still one of the world’s largest and most popular social media platforms, especially in 2019. With its’ endless hours of online video content and availability in 80 different languages, it’s no wonder why it’s probably the most favored social media outlet out there, both for content creators and for consumers alike.
As YouTube creators, however, the influx of available content on demand means there’s an ever-growing competition in the hopes of becoming well known and successful. Over 400 hours of video are uploaded to YouTube every minute, more and more creators are looking for more and more ways to draw new audiences to their channels and videos.
As it turns out, channel trailers and descriptions are the unsung heroes of YouTube. These two taken-for-granted features can turn random viewers into subscribers at the flick of a wrist when done right. Although both are two very basic aspects of starting a YouTube channel, a lot of creators ignore their truly significant role in bringing in new viewers and converting them to loyal subscribers. In this blog post, we’ll discuss how you can use channel descriptions and trailers to grow your YouTube channel and take you one step closer to success.
A channel description, or your channel’s “About” page, should give visitors a short clue of what your channel is all about and the type of content they should expect when visiting. The better written your channel description is, the higher your chances are to convert those occasional visitors into organically earned, permanent subscribers. Your channel description is important because it doesn’t only appear on your channel’s page, but also in the YouTube Search Results Page (or SERP). This fact alone means that your channel description is crucial to your SEO practices, so ignoring it would be a mistake.
A channel trailer is a short video you can add to your channel page to let anyone stumbling upon it learn more about your channel. Essentially, this video automatically plays at the very top of your channel page whenever a non-subscribed viewer clicks on it. This, alone, could play a major part in converting random visitors into subscribers, when done correctly.
While making a great channel trailer and nailing your channel description can get you more subscribers, there are plenty of other things you can do if you want a constant growth in your channel subscribers and video viewers.