YouTube Channel Trailers and Descriptions: Tips and Tricks for 2019

YouTube Channel Trailers and Descriptions: Tips and Tricks for 2019

With more than 1.9 billion monthly users, YouTube is still one of the world’s largest and most popular social media platforms, especially in 2019. With its’ endless hours of online video content and availability in 80 different languages, it’s no wonder why it’s probably the most favored social media outlet out there, both for content creators and for consumers alike.

As YouTube creators, however, the influx of available content on demand means there’s an ever-growing competition in the hopes of becoming well known and successful. Over 400 hours of video are uploaded to YouTube every minute, more and more creators are looking for more and more ways to draw new audiences to their channels and videos. 

As it turns out, channel trailers and descriptions are the unsung heroes of YouTube. These two taken-for-granted features can turn random viewers into subscribers at the flick of a wrist when done right. Although both are two very basic aspects of starting a YouTube channel, a lot of creators ignore their truly significant role in bringing in new viewers and converting them to loyal subscribers. In this blog post, we’ll discuss how you can use channel descriptions and trailers to grow your YouTube channel and take you one step closer to success. 

Back to Basics: What are Channel Descriptions and Trailers?

Channel Descriptions:

A channel description, or your channel’s “About” page, should give visitors a short clue of what your channel is all about and the type of content they should expect when visiting. The better written your channel description is, the higher your chances are to convert those occasional visitors into organically earned, permanent subscribers. Your channel description is important because it doesn’t only appear on your channel’s page, but also in the YouTube Search Results Page (or SERP). This fact alone means that your channel description is crucial to your SEO practices, so ignoring it would be a mistake. 

Important Things to Keep in Mind, Tips, and Tricks:

  • The very first 150 characters are the ones users will see in a “snippet” preview of your description on the SERP, so make them count! 
  • Make it “viewer-oriented”: don’t just talk about yourself, let your viewers know what they will enjoy about your content and why they should stick around for more. 
  • If you have a consistent uploading schedule (which you should!), you can add it to your channel description to keep viewers informed. 
  • Use a call-to-action in the description. Don’t just assume users will hit that “subscribe” button - remind them to do so! 

Channel Trailers:

A channel trailer is a short video you can add to your channel page to let anyone stumbling upon it learn more about your channel. Essentially, this video automatically plays at the very top of your channel page whenever a non-subscribed viewer clicks on it. This, alone, could play a major part in converting random visitors into subscribers, when done correctly. 

Important Things to Keep in Mind, Tips, and Tricks:

  • Very much like your channel description, your channel trailer should be short and sweet. The most effective trailers are up to 90 seconds long, and although it doesn’t seem like it, it’s plenty of time. 
  • Script out your trailer carefully: make sure you fill each second with valuable content and information, such as your name and the channel’s name, who your targeted audience is, what kinds of videos you make, your posting schedule, little “previews” of your best videos and, of course, a call-to-action.
  • If you’re unsure of how to go about making the trailer, you can choose your most viewed and liked video and make that your trailer instead. Letting the content speak for itself is sometimes much more powerful of an approach. 
  • Remember, your goal is to encourage newcomers to subscribe! With that in mind, make sure to craft your trailer to serve that goal alone and don’t get distracted. 

More Effective Tips and Tricks for Growing your Channel in 2019

While making a great channel trailer and nailing your channel description can get you more subscribers, there are plenty of other things you can do if you want a constant growth in your channel subscribers and video viewers.  

  • Customize your thumbnails: good thumbnails play a huge role in drawing random viewers to your video after it has popped up in the SERP. A good thumbnail will be very clear, using a big, readable font and eye-catching colors. You can even sneak in a picture, but make sure it’s relevant and not over-done. 
  • Use SEO techniques when uploading new videos. In your video descriptions and meta-data, make sure you optimize the information you give out so that people using YouTube’s search engine will find you easily and effortlessly on the SERP and ensure your videos get ranked in the highest positions possible. Don’t “stuff” keywords mindlessly into your descriptions and tags and make sure you’re mindful of the relevancy of your titles, descriptions, and tags. Most importantly, avoid using clickbait titles just to get “a few more hits”. 
  • Interact with your fans. Since YouTube is a social media platform, at the end of the day, a huge part of being “good” at it is actually being social and interacting with other users, both creators and consumers. The more you interact, the more “down to earth” and relatable you are. Being relatable will make your fans recommend and praise you to other people, thus bringing in more potential viewers and subscribers to your channel. 
  • Cross-promote your content on other social media platforms. This is quite self-explanatory; the more you post about your YouTube channel on other social media outlets, such as Twitter, Facebook, Instagram etc., the more you expose yourself and your content to bigger audiences. 
  • Buy YouTube views, subscribers, likes, dislikes and comments for your channel and your videos. In order to get ranked higher in the SERP, you’ll have to not only rely on your SEO techniques and practices but consider boosting your numbers in order to increase your social proof and give an appearance of popularity and higher authority in your niche. 

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