Unless you’ve been living under a rock, you’ve heard of TikTok. Hell, you might be one of the 800 million people on TikTok! Since 2018, TikTok has been taking over the world by storm and there’s a good reason for it.
If you want to learn how to grow YouTube channel fast, promoting your YouTube videos on TikTok is probably your best bet. Since the platform is all about virality, gaining traction on TikTok is much easier than it is on YouTube.
In this article, we’re going to explain what TikTok is and how you can use it to grow YouTube channel for free in 2021.
TikTok is a short-form video sharing app that lets users create 15 seconds videos on any topic under the sun. It offers a wide selection of sounds and song-snippets, along with the option to add sound effects and filters manually. There’s also an option to add videos from your phone directly to the app, which makes it more convenient if you already have something great that you filmed and want to share immediately.
Step 1: Open the TikTok app on your mobile device.
Step 2: Click on the little person icon at the bottom right side of your screen and then click on Edit Profile.
Step 3: Click on Add YouTube Channel
Step 4: Enter all the necessary information to finish connecting your YouTube channel with your TikTok account.
Step 5: Click on Allow
Step 6: Make sure your name appears on the YouTube channel section and you’re done!
TikTok is extremely viral. The chances of your videos going viral on TikTok are much greater than on YouTube. In fact, your TikTok videos can go viral in a matter of days - as opposed to YouTube, where it could take months or even years to go viral. The virality leads to more chances to grow your YouTube channel.
Sharing is caring. On the internet, you know you’re going viral when your videos are being shared on multiple platforms. TikTok allows its users to share videos across various social media platforms. This will give your videos a chance to be seen by people who aren’t necessarily on TikTok, but were sent a link to your TikTok video.
With over 800 million active users on TikTok, you’re bound to get maximum exposure for your content. People are scrolling through TikTok all day because it’s so easy to consume - the videos are usually 15 seconds long and are perfect for the human attention span. You’ll surely find a loyal audience on TikTok if you treat it as seriously as you do YouTube, and the exposure will come almost naturally for you. It could even lead to a lucrative collaboration on YouTube for you!
Even if you’re a YouTube beginner, brand recognition is crucial for your YouTube growth on TikTok. It’ll be easier for people to find you on YouTube if they already know what your username is - it makes perfect sense. This will help your fans, followers and subscribers find your content easily on both platforms.
Cut your YouTube videos into short 15 seconds snippets and add them to TikTok. Make sure you add a text annotation that directs your TikTok viewers to your YouTube channel (as in, write “Watch the full version on my YouTube channel!”) so they’ll know that there’s plenty more where that came from.
The ideal TikTok video length is anywhere between 10-17 seconds. This is the perfect length for the human attention span and will guarantee that people will watch your TikTok video all the way through and not skip it because it’s too long or not engaging enough.
It’s a well known fact that consistency is key on social media - not just on TikTok and YouTube, but on all social media platforms. Try posting at least once a day.
Placing hashtags on your TikTok videos is the best way to gain exposure on the platform. It’s a surefire way to get into the “For You” page (similar to Instagram’s Explore page).
If you want people to switch over from your TikTok to your YouTube channel, you have to make sure they know what it is and how to find it. Therefore, you should include a verbal and written CTA in all of your videos, reminding your TikTok viewers that they can find more content on YouTube.
There’s more to TikTok than churning out content mindlessly. You have to make sure you add value to the platform - whether it’s entertainment or educational content - just as you would on YouTube. So if you want your followers to subscribe to your YouTube channel, you have to give them a real taste of what they could find on YouTube. Make sure your content is tight and engaging, just as you would on your channel on YouTube.
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