The video-sharing platform YouTube is the second largest search engine globally, with users watching over one billion hours of video each day. When wondering how to get a piece of this enormous cake, the answer is to appeal to the audience with great content. But there is more to just good content: you should focus on YouTube video SEO, channel optimization, and content optimization.
The way to answer that is by adding good keywords, optimizing your content, and using some of the best video tags to your videos. In addition, you should perform keyword research for your videos, so your content can compete with the competition. Unfortunately, however, YouTube does not have an official research tool as Google does. As a result, it is even worse than many popular third-party tools simply provide Google Keyword Planner with useless numbers.
But we’ve done a thorough research of the many online keyword research tools and bring you the best ones you can use in 2021.
YouTube uses an algorithm to show suitable videos to the right people. By doing so, viewers will see content they’re interested in and continue to watch. While producing video content, you should pay attention to how the YouTube algorithm targets its target audience with the right tools.
It is vital to research your keywords to optimize your video’s title, description, tags, and transcription so that the algorithm can suggest your video to the right audience and make it a trend. As a result, it will increase your channel subscribers and enable you to increase your videos’ trending rate.
While SEO and keywords may appear like a foreign language, they can be simplified by using the right keyword tools. Video creators should add relevant and descriptive keywords to their video descriptions to help viewers find their video. YouTube’s keywords provide the algorithm with information that directs your content to social media users interested.
There are about 500 hours of new YouTube content uploaded every minute. It can be difficult for your content to be found if it lacks the right keywords. Specific topics do not appear to be favored by YouTube. The site shows content that is popular with its audience rather than unpopular content.
In addition to monitoring what is watched and not watched, how long people spend watching the video, the number of likes and dislikes, and “Not interested” responses, the algorithm also considers what the audience likes and dislikes.
Creators are advised to look at what words people use to find their content on YouTube. Having these relevant search terms or keywords can help form titles and descriptions in the future and serve as keyword ideas to better compete on YouTube. In addition, the analysis of how well the video matches the search query, title, and description can help cater to your audience.
There is no other tool as useful to marketing analysts as Ahrefs. So many Ahrefs features can help you optimize your digital content, including SEO analysis, competitor analysis, keyword research, and keyword identification.
The platform’s YouTube Keyword Tool, which pulls YouTube search volumes for keywords from up to 171 countries, is one reason we’re impressed. Clients like Facebook, Netflix, and Uber use it big time. Ahrefs shows you search volume by keyword for each term in its sleek dashboard, along with how many clicks that phrase earned worldwide.
Just type your search phrase into the search bar, and Ahrefs pulls data from around the world, showing you the volume of searches and clicks. When clicks are low, it usually means that users are unhappy with what they are seeing. So if you want them to be satisfied with your search results, you might need to make a video that they like.
In addition to low clicks, a video’s thumbnail, title, and description could not be attractive enough to entice people to click on them. Ahrefs provides a few other interesting insights, including relevant search terms related to your term relevant to other terms in the tool. All of these make the tool not just a research tool but also a keyword generator.
With YouTube’s Keyword Tool, you can use the data from past searches to improve your SEO within YouTube. For example, when you search a video, you see a list of videos related to your search based on what you have searched in the past.
YouTube autocomplete keyword program Keyword Tool generates popular search phrases based on keywords entered into the box. Suppose a clothing manufacturer uses the term “baby clothes” frequently as a keyword after using Keyword Tool. In that case, that company could augment its keyword strategy with additional phrases like “baby clothes DIY” and “baby clothes quilt,” which are both commonly searched for online.
It is also possible to determine which times of the year specific keywords perform best using the platform’s trend data and adjust your campaign strategy accordingly. When used correctly, these can be powerful tools that positively affect the search volume of your videos.
TubeBuddy is a Chrome extension and app that works on both desktop and mobile browsers. You can easily connect your YouTube account to this application, which will give you access to the data you need to rank higher.
Creators can use this free keyword tool to find popular topics and create catchy titles using a keyword research tool that provides advanced search functions. In addition to the free keyword research tool for YouTube, TubeBuddy offers three paid plans to generate even more traffic for your YouTube channel, but regardless, you should do your own homework and decide whether or not TubeBuddy worth it.
The extension is simple to use, but it provides invaluable information about your channel, including competing channels analysis, and of course, keyword suggestions.
VidIQis an analysis tool for YouTube videos designed to help creators find the best keywords. It offers a suite of keyword tools that can be used to see what video content creators’ audiences are searching for and how they can better suit their content to their audience’s interests.
VidIQ helps new YouTube channels increase engagement by helping them research keywords on YouTube. The other tools by VidIQ are also helpful for YouTube content creators, like viewing the average views and subscribers. It also allows creators to look at competitor tags and learn what will work for the video with the keyword inspector.
VidIQ also helps creators translate keywords with a keyword generator too, use the autocomplete tags and use templates for keywords. For more advanced tools, VidIQ offers paid version whose tools are pretty extensive. Exactly for this reason, we've created a comprehensive VidIQ review that might help you decide if it is the right tool for you.
Semrush has a wide range of intuitive keyword research tools that could help online marketers enhance their YouTube rankings and increase traffic to their videos. The creators can then brainstorm content ideas tailored to their target audience’s needs based on this information.
The ultimate goal of these tools is to save creators time by managing keywords, reference relevant metrics, and much more, all from one place. For example, the Semrush Keyword Magic Tool provides a database of over 20 billion keywords that can be used to select the right ones for each video. In addition, it offers a master list of long-tail keywords based on the seed keyword (primary) you need, so you can save time instead of searching for them one by one.
An invite-only YouTube tool for analytics and keyword research, MorningFame is an interesting keyword research tool. However, it is not that difficult to get an invitation, but it is not a free tool: you’ll need to pay a fee to use MorningFame. So before taking out your credit card, you should read the MorningFame review we've created for you.
MorningFame does the keyword research in four steps. To get started, choose a topic, and then follow this process each time you want to create a new video. The keywords generated by the tool will help you better optimize your content and get more exposure on YouTube.
Unlike the other keyword research tools, Moring Fame allows you to paste in the URL of an inspirational video. It will provide you with a list of similar and suitable keywords for your video.
You can also use the Google Search Console to research keywords on YouTube. Keyword tools give YouTube creators the tools they need to monitor their performance and know how to improve. The content you produce can be optimized based on your target audience’s search queries, uploaded to search engines by submitting URLs for crawling.
To use the Google Search Console, you need to be signed into Google. Next, go to the Performance tab, and click on Search Results. You may change the search type or adjust the date range as you see fit (you can filter for Web, Image, Video, or News). Regardless of the settings, you will see a lot of keyword information. These results will provide a good baseline for improving your keyword strategies and what needs to be changed to get more views on YouTube.
Each of the keyword research tools we’ve outlined here provides an extensive list of keyword suggestions to use in your videos. As a result of these tools, you’re prepared to select the correct search terms and phrases to use in your marketing campaign.
However, it is about a lot more than just keywords that move you forward on YouTube. You will be amazed at how many little things you can do to adjust your content and have it rank better on YouTube, which in turn will drastically help your channel to grow on YouTube.